Using Twitter as a Promotional Tool for Authors

Using Twitter as a Promotional Tool for Authors



The cartoon above pretty much summed up my reaction to Twitter–that is until I read Daniel Parsons’ #The Art of Twitter: A Twitter Guide with 114 Powerful Tips for Artists, Authors, Musicians, Writers, and other Creative Professionals.
Parsons has attracted 90,000 followers since he joined Twitter in 2012. A writer and author of three fiction books for children and teenagers, and living in South Wales, UK, he confesses to being one of those anonymous people who could walk down the street in his hometown and never be recognized. But on the internet, when he contributes to trending topics, his tweets rival some high profile celebrities.
Parsons has taken his successes and shared them in this all-you-ever-needed-to-know-book about Twitter. He leads the reader through a step-by-step process of setting up a Twitter account, and explains the basics of deciding who to follow, when to unfollow, and how to make every tweet a big hit. There is a section on how to get a hashtag trending and another on how to make money on twitter.
“People don’t join twitter primarily to buy things,” Parson contends. “What people want is a combination of three things: entertainment, inspiration, and knowledge.” He uses a mixture of tweets to satisfy all three desires and says that anyone who wants to be successful on Twitter would do well to be guided by the rule of three when determining what content he/she will tweet.
Parsons warns that Twitter is not a get-rich-quick scheme. However, he is living proof that by building trust with followers through consistently offering quality content, creative professionals can use Twitter to help expand their brands and increase their incomes. As he reveals with complete transparency his strategies and methods of communication through this dynamic platform for social media, Parsons coveys a real sense of the high level of trust he has established with his followers and why he has been so wildly successful. And, what is most appealing of all is the potential for Parson’s techniques to be replicated with similar results.
The book is organized by topic and includes an extensive glossary of Twitter terms, so that it can easily be used as a quick-reference resource. Each topic is clearly explained as well as explored in great depth, so that the experienced Twitter user will find it as useful as will the novice.
I joined Twitter in 2011, but never did much with it until recently when I encountered #The Art of Twitter. After reading it, I began making a real effort to use Parson’s techniques for building a robust Twitter account, but I must confess to encountering a steep learning curve. Much of what is posted does not make sense to me. Perhaps it’s just a generational thing. But the discipline of  writing anything worthwhile in 140 characters or less is the greatest challenge of all to one who tends toward verbosity.
I’ve never been adept at penning pithy remarks, epigrams, or clever retorts, but I envy those with that ability. Maybe that is what Parsons means by the Art of Twitter. I’m hoping with practice and persistence I’ll master the art of the concise, the compact, and the terse.
Original humor may be out of my reach. Too often I find myself thinking, “Why didn’t I think of that?” One example is a tweet from @DKPartsonswriter:
I check my Kindle book sales chart so often, I’ve started dreaming about it. Today I woke up convinced I was a best selling author. 
I suppose the second best thing to being humorous is the ability to recognize humor in others. That I can do! So for the time being, I’ll practice tweeting within the 140 character limit and retweeting all those humorous remarks that others have so cleverly crafted.
Follow me @KathyStillerman and I’ll follow you back!

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